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When the Day-Date was released in 1956, it was the only complicated Rolex for sale. Hard to believe, but people didn’t want Rolex’s previous attempts at complicated wristwatches. All of that changed when President Dwight D. Eisenhower was spotted wearing the Rolex, and the watch became known as ‘The President’. An internationally known symbol of success and prestige, the Rolex Day-Date was available for many years on a strap or matching solid gold bracelet.
This present example is one of the earliest references of Day-Date: The 6611. Hailing from the year 1958, the dial is fitted with the earlier style fonts, and the extremely attractive Alpha handset. The dial itself is in extremely striking condition, as its gold tone has aged and patinated to a rose freckle-like pattern. The early Alpha style handset is equally stunning showing slight signs of oxidation which is the natural process of aging gold.
At the risk of burying the lead - this watch is also even more special, as its case is fashioned from 18K Pink Gold (Rolex now calls it Everose gold!). Pink gold is infinitely rarer than the more common yellow gold cases we are used to seeing on all Day-Dates, especially in this early period. The case itself has been beautifully preserved and presents extremely well which is why we are pleased to have it on offer. For about half the cost of a brand new 36mm Day-Date, you can say you have something in common with President Eisenhower. How’s that for bragging rights?
*Some marks or spots on the dial are reflections or dust on the crystal and are due to high intensity strobe lighting used while photographing. They are not actually on the watch or visible in natural lighting.
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Every Oliver & Clarke timepiece comes with a one-year mechanical warranty starting from the date of delivery. We ensure all watches are in wonderful working condition and are ready for daily wear. Many have been fully serviced by our team of watchmakers.
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From Rolex & Patek Philippe, to Cartier & Audemars Piguet. As collectors first, we love the small details that separate the Submariner from Daytona and Calatrava from Royal Oak. This is why you'll find our curated assortment spans decades of generations of models and brands. We believe that watches don't just tell time, they tell history - and life is too short to wear a boring watch.
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