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When the Day-Date was released in 1956, it was the only complicated Rolex for sale. Hard to believe, but after numerous References and attempts to capture the market with more complicated timepieces, it seemed like buyers were not particularly fond of Rolex’s previous attempts at complicated wristwatches. All of that changed when President Dwight D. Eisenhower was spotted wearing one Rolex in particular: a Day-Date. The model has since become known worldwide as ‘The President’ and as a symbol of success and prestige.
The Day-Date was available for many years on a leather strap with a matching gold buckle, but also on a solid gold bracelet (called a 'President' bracelet), like the example that we have here.
This Reference 18038 from circa 1983 is a 'quickset' example with a colorful dial. It comes to us with a strong case that has seen a light polishing at a previous time, retaining thick, symmetrical lugs and shows minimal signs of wear with only one small impression on the bottom left lug profile. The bracelet is in matching condition and features the desirable'hidden' clasp. Inside, the matte dial remains in outstanding condition overall, with virtually no wear or blemishes visible apart from some faint oxidation on the 4 o'clock marker. The dial itself straddles a line between a shade of blue and purple and features applied yellow gold 'Roman' indices — reminiscent of a 'Buckley' dial — which compliment the case metal. The Tritium plots show even patina throughout, with the 10 o'clock location exhibiting minor loss.
Whats more, this piece is accompanied by its punched papers dating to 1983.
All in all, this is a great example of an icon with a splash of color.Condition:
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Every Oliver & Clarke timepiece comes with a one-year mechanical warranty starting from the date of delivery. We ensure all watches are in wonderful working condition and are ready for daily wear. Many have been fully serviced by our team of watchmakers.
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From Rolex & Patek Philippe, to Cartier & Audemars Piguet. As collectors first, we love the small details that separate the Submariner from Daytona and Calatrava from Royal Oak. This is why you'll find our curated assortment spans decades of generations of models and brands. We believe that watches don't just tell time, they tell history - and life is too short to wear a boring watch.
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