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Rolex Day-Date Ref. 1803 - Champagne 'Linen Sigma' Dial

Sale price$19,850.00 USD

When the Day-Date was released in 1956, Rolex had made numerous attempts to capture the market with more complicated timepieces such as the Ref. 6036, the Ref. 8171, and the Ref. 6062, but it seemed like buyers were not particularly fond of complicated Rolexes. All of that changed when President Dwight D. Eisenhower was spotted wearing one Rolex in particular: a Day-Date. The model has since become known worldwide as ‘The President’ and as a symbol of success and prestige. Simply put, this one stuck.

The Day-Date was available for many years on a leather strap with a matching gold buckle, but also on a solid gold bracelet (called a 'President' bracelet), like the example that we have here.

The piece that we have here, a Reference 1803 from circa 1972, is a fantastic example finished in solid yellow gold with a gorgeous dial within. The case, matching 'President bracelet' and characteristic 'fluted' bezel all show signs of light previous polishing and normal wear. Inside, the champagne dial features a lovely 'linen' texture on the surface remains in immaculate, seemingly flawless condition. The Tritium plots exhibit an attractive an uniform patina and remain fully-intact with a matching handset.

This is a well-rounded example of an icon, with a subtle twist.

Yellow Gold 1972 36mm SKU: OC3269

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From Rolex & Patek Philippe, to Cartier & Audemars Piguet. As collectors first, we love the small details that separate the Submariner from Daytona and Calatrava from Royal Oak. This is why you'll find our curated assortment spans decades of generations of models and brands. We believe that watches don't just tell time, they tell history - and life is too short to wear a boring watch.

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