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Rolex Day-Date Ref. 1803 - Sunburst Champagne Dial

SOLD

When the Day-Date was released in 1956, Rolex had made numerous attempts to capture the market with more complicated timepieces such as the Ref. 6036, the Ref. 8171, and the Ref. 6062, but it seemed like buyers were not particularly fond of complicated Rolexes. All of that changed when President Dwight D. Eisenhower was spotted wearing one Rolex in particular: a Day-Date. The model has since become known worldwide as ‘The President’ and as a symbol of success and prestige. Simply put, this one stuck.

The Day-Date was available for many years on a matching solid gold bracelet (called a 'President' bracelet), but also on a leather strap like the example that we have here. 

The piece that we have here, a Reference 1803, dates to circa 1964, is a strong example finished in solid yellow gold with a lovely champagne dial. The Oyster case remains thick and symmetrical, having received a light polishing at a previous time and shows normal signs of wear throughout with clear hallmarks on the lug undersides. The characteristic 'fluted' yellow gold bezel also retains nice finishing with matching wear. The sunburst champagne dial within is as vibrant as ever and features excellent, evenly patinated Tritium plots with a matching handset.

Especially when fitted to a leather strap, this 'elevated' piece remains very much under-the-radar and is suitable for virtually any occasion, on virtually any wrist.

Yellow Gold 1964 36mm SKU: OC3002

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From Rolex & Patek Philippe, to Cartier & Audemars Piguet. As collectors first, we love the small details that separate the Submariner from Daytona and Calatrava from Royal Oak. This is why you'll find our curated assortment spans decades of generations of models and brands. We believe that watches don't just tell time, they tell history - and life is too short to wear a boring watch.

Oliver & Clarke