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Rolex Day-Date Ref. 1803 - Satin Silver Dial

Sale price$10,450.00 USD

When the Day-Date was released in 1956, Rolex had made numerous attempts to capture the market with more complicated timepieces such as the Ref. 6036, the Ref. 8171, and the Ref. 6062, but it seemed like buyers were not particularly fond of complicated Rolexes. All of that changed when President Dwight D. Eisenhower was spotted wearing one Rolex in particular: a Day-Date. The model has since become known worldwide as ‘The President’ and as a symbol of success and prestige. Simply put, this one stuck.

The Day-Date was available for many years on a matching solid gold bracelet (called a 'President' bracelet), but also on a leather strap like the example that we have here.

The piece that we have here, a Reference 1803 from circa 1967, is a fantastic example example finished in solid white gold with a simply fantastic satin silver dial within. The case itself is likely-unpolished, with thick symmetrical lugs at all four corners and visible factory finishing. There are a few small impressions on the left case profile and some scratches on the underside of the lugs. The dial remains in beautifully preserved condition, with a consistent satin texture and color throughout with only very faint edge wear visible on the day aperture. The Tritium plots are fully-intact and show a light and even patina throughout and are complimented by a perfectly matching handset.

Especially when fitted to a leather strap, this 'elevated' piece remains very much under-the-radar. If you know, you know.

White Gold 1967 36mm
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From Rolex & Patek Philippe, to Cartier & Audemars Piguet. As collectors first, we love the small details that separate the Submariner from Daytona and Calatrava from Royal Oak. This is why you'll find our curated assortment spans decades of generations of models and brands. We believe that watches don't just tell time, they tell history - and life is too short to wear a boring watch.

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