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Rolex Day-Date Ref. 1803 - Non-Luminous Satin Champagne Dial Unpolished

SOLD

When the Day-Date was released in 1956, Rolex had made numerous attempts to capture the market with more complicated timepieces such as the Ref. 6036, the Ref. 8171, and the Ref. 6062, but it seemed like buyers were not particularly fond of complicated Rolexes. All of that changed when President Dwight D. Eisenhower was spotted wearing one Rolex in particular: a Day-Date. The model has since become known worldwide as ‘The President’ and as a symbol of success and prestige. Simply put, this one stuck.

The Day-Date was available for many years on a leather strap with a matching gold buckle, but also on a solid gold bracelet (called a 'President' bracelet), like the example that we have here.

The Reference 1803 that we have here dates to circa 1972 and comes to us in absolutely outstanding overall condition. The case, characteristic 'fluted' yellow gold bezel, and 'President' bracelet all all remain unpolished and shows uniform wear throughout. The case lugs are thick and symmetrical, with clear hallmarks on the underside of the lugs and just a few scratches of note. The correct 'President' bracelet is fitted with an adjustable blade-style clasp. The dial within — 'champagne' in color —features a satin finishing and is not only a non-luminous unit, but also features contrasting black 'onyx' inserts within the applied indices and the matching handset. A very uncommon variant that we don't often see.

This is a superb example of an icon, full stop.

Yellow Gold 1972 Unpolished 36mm

"As collectors themselves, Oliver and Clarke are on a mission to make buying vintage watches as painless as possible."

"The company focuses on good prices for its pieces, elite customer service and full transparency."

"The appointment-only space is inviting, with comfortable seating areas and exposed brick walls."

From Rolex & Patek Philippe, to Cartier & Audemars Piguet. As collectors first, we love the small details that separate the Submariner from Daytona and Calatrava from Royal Oak. This is why you'll find our curated assortment spans decades of generations of models and brands. We believe that watches don't just tell time, they tell history - and life is too short to wear a boring watch.

Oliver & Clarke