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Rolex Day-Date Ref. 1803 - Non-Luminous Champagne Dial Unpolished

Sale price$9,850.00 USD

When the Day-Date was released in 1956, Rolex had made numerous attempts to capture the market with more complicated timepieces such as the Ref. 6036, the Ref. 8171, and the Ref. 6062, but it seemed like buyers were not particularly fond of complicated Rolexes. All of that changed when President Dwight D. Eisenhower was spotted wearing one Rolex in particular: a Day-Date. The model has since become known worldwide as ‘The President’ and as a symbol of success and prestige. Simply put, this one stuck.

The Day-Date was available for many years on a matching solid gold bracelet (called a 'President' bracelet), but also on a leather strap like the example that we have here. 

This Reference 1803 dates to circa 1970 and comes to us in absolutely fantastic overall condition. The case remains unpolished, with thick and symmetrical lugs at all four corners and factory finishing visible throughout. It shows light signs of wear with an attractive 'rosy' oxidation developing across the piece, including on the 'fluted' yellow gold bezel. Inside the sunburst champagne dial is in equally fantastic condition, seemingly-flawless in fact, with no signs of wear or damage visible. The finishing remains vibrant the the text crisp. This is also an uncommon non-luminous unit, free of any luminous elements and has the correct non-luminous handset to match.

Particularly when worn on a leather strap, a classic yellow gold Day-Date lends itself to a very special and elegant wearing experience while still flying under the radar.

Yellow Gold 1970 Unpolished 36mm
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From Rolex & Patek Philippe, to Cartier & Audemars Piguet. As collectors first, we love the small details that separate the Submariner from Daytona and Calatrava from Royal Oak. This is why you'll find our curated assortment spans decades of generations of models and brands. We believe that watches don't just tell time, they tell history - and life is too short to wear a boring watch.

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