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Rolex Day-Date Ref. 1803 - 'Concentric' Dial

Sale price$13,950.00 USD

When the Day-Date was released in 1956, it was the only complicated Rolex for sale. Hard to believe, but after numerous References and attempts to capture the market with more complicated timepieces, it seemed like buyers were not particularly fond of Rolex’s previous attempts at complicated wristwatches. All of that changed when President Dwight D. Eisenhower was spotted wearing one Rolex in particular: a Day-Date. The model has since become known worldwide as ‘The President’ and as a symbol of success and prestige.

The Day-Date was available for many years on a leather strap with a matching gold buckle, but also on a solid gold bracelet (called a 'President' bracelet), like the example that we have here.

This very early Reference 1803 dating to circa 1956 is finished in solid yellow gold and has a few interesting, not commonly seen features: The non-luminous gold 'pie pan' dial with 'concentric' finishing and applied faceted indices, an early 'alpha' handset, a finely fluted bezel, and it comes fitted to a yellow gold 'President' bracelet with a rare 'big logo' blade clasp.

Cool right?

Yellow Gold 1956 Dress

"As collectors themselves, Oliver and Clarke are on a mission to make buying vintage watches as painless as possible."

"The company focuses on good prices for its pieces, elite customer service and full transparency."

"The appointment-only space is inviting, with comfortable seating areas and exposed brick walls."

From Rolex & Patek Philippe, to Cartier & Audemars Piguet. As collectors first, we love the small details that separate the Submariner from Daytona and Calatrava from Royal Oak. This is why you'll find our curated assortment spans decades of generations of models and brands. We believe that watches don't just tell time, they tell history - and life is too short to wear a boring watch.

Oliver & Clarke