{"product_id":"rolex-king-midas-ref-3580-brushed-champagne-dial-second-series","title":"Rolex King Midas Ref. 3580 - 'Brushed' Champagne Dial 'Second Series'","description":"\u003cp\u003eIn the late 1960s, Rolex was looking to expand their lineup of watches with both more traditional designs, as well as design-forward offerings. This line of watches became known called the Cellini line with a subsidiary lineup called 'Midas.'\u003c\/p\u003e\n\u003cp\u003eLike the rest of the Cellini line, the Midas pieces would come in a wide variety of shapes, sizes, and dial options, and all in solid gold. The flagship offering within the Midas line, the 'King Midas' were amongst the most expensive models the brand had ever produced and, at the time, limited in their production.\u003c\/p\u003e\n\u003cp\u003eThe piece that we have here is one of those watches, a King Midas Reference 3580. This very special piece features a five-sided case with a screw-down caseback, \"King Midas\" engraved into the left case profile, a \u003cem\u003etruly\u003c\/em\u003e integrated 'flat-link' bracelet with a 'hidden' deployant clasp, and a recessed crown at the 9 o'clock position styled to look like a sun.\u003c\/p\u003e\n\u003cp\u003eThis particular yellow gold example dates to circa 1974 and is what is known as a 'second series' execution, distinguished by the 'ΜΙΔΑΣ' text on the lower half of the dial and the 'butterfly' deployant clasp. It is offered in excellent overall condition, with the case and bracelet showing matching normal wear with correct finishing throughout and no notable damage or blemishes and no 'stretch.' The dial within features a 'brushed' texture on the champagne dial with an applied coronet logo and a simple yellow gold stick handset. Most of the Cellini family features manual-winding movements, and this piece is no different.\u003c\/p\u003e\n\u003cp\u003eThis then, is a brilliant example of Rolex displaying a more artistic side, all while very much being a Rolex at heart. Low production, precious materials, and its a Rolex. Hard to beat.\u003c\/p\u003e","brand":"Oliver \u0026 Clarke","offers":[{"title":"Default Title","offer_id":67826452824381,"sku":"OC3414","price":62500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3741\/files\/ROLEX_KING_MIDAS_GLD_WEB_1.jpg?v=1793133723","url":"https:\/\/oliverandclarke.com\/products\/rolex-king-midas-ref-3580-brushed-champagne-dial-second-series","provider":"Oliver \u0026 Clarke Vintage Watches","version":"1.0","type":"link"}