{"product_id":"rolex-day-date-ref-18238-sunburst-champagne-dial-texas-timex-w-caseback-sticker","title":"Rolex Day-Date Ref. 18238 - Sunburst Champagne Dial 'Texas Timex' W\/ Caseback Sticker","description":"\u003cp class=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eWhen the Day-Date was released in 1956, Rolex had made numerous attempts to capture the market with more complicated timepieces such as the Ref. 6036, the Ref. 8171, and the Ref. 6062, but it seemed like buyers were not particularly fond of complicated Rolexes. All of that changed when President \u003cmeta charset=\"utf-8\"\u003eLyndon B. Johnson was spotted wearing one Rolex in particular: a Day-Date. The model has since become known worldwide as ‘The President’ and as a symbol of success and prestige. Simply put, this one stuck.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThe Day-Date was available for many years on a leather strap with a matching gold buckle, but also on a solid gold bracelet (called a 'President' bracelet), like the example that we have here.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-info__block-item\"\u003e\n\u003cdiv class=\"prose\"\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThis particular piece, a Reference 18238, is very much your prototypical Day-Date, featuring a sunburst gold 'champagne' dial within a yellow gold case. Dating to circa 1993, this watch hails from a time when Rolex was producing very few watches. The overall condition is outstanding, featuring a strong case, bezel, and matching 'President' bracelet — all showing signs of very, very light previous polishing and only faint wear. The dial within is immaculate. The sunburst surface is as vibrant as ever and has fully-intact Tritium plots with a perfectly matching handset. flip it over, and its factory caseback sticker remains fully-intact and shows only light wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"color: #000000;\"\u003eAdditionally, being a neo-vintage Day-Date, this piece features the almost magical 'double-quickset' movement function for setting the day and date — a real treat if you have ever owned a 4-digit Day-Date!\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-info__block-item\"\u003e\n\u003cdiv class=\"prose\"\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eAll in all, there is something to be said about your tone-on-tone Day-Date. It is truly an icon.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Oliver \u0026 Clarke","offers":[{"title":"Default Title","offer_id":52855404069181,"sku":"OC3326","price":19350.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3741\/files\/ROLEX_DAYDATE_GLD_WEB_1_c9d78ae4-bc6e-4d96-a438-ff4743a8fcaa.jpg?v=1787100660","url":"https:\/\/oliverandclarke.com\/products\/rolex-day-date-ref-18238-sunburst-champagne-dial-texas-timex-w-caseback-sticker","provider":"Oliver \u0026 Clarke Vintage Watches","version":"1.0","type":"link"}