{"product_id":"rolex-day-date-ref-1803-sunburst-champagne-wide-boy-sigma-dial","title":"Rolex Day-Date Ref. 1803 - Sunburst Champagne 'Wide Boy-Sigma' Dial","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhen the Day-Date was released in 1956, Rolex had made numerous attempts to capture the market with more complicated timepieces such as the Ref. 6036, the Ref. 8171, and the Ref. 6062, but it seemed like buyers were not particularly fond of complicated Rolexes. All of that changed when President Dwight D. Eisenhower was spotted wearing one Rolex in particular: a Day-Date. The model has since become known worldwide as ‘The President’ and as a symbol of success and prestige. Simply put, this one stuck.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Day-Date was available for many years on a \u003cmeta charset=\"utf-8\"\u003ematching solid gold bracelet (called a 'President' bracelet), but also on a leather strap like the example that we have here. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe piece that we have here, a Reference 1803, dates to circa 1972, is a strong example finished in solid yellow gold with a classic champagne dial. The Oyster case remains thick and symmetrical, having received a light polishing at a previous time and shows normal signs of wear throughout with clear hallmarks on the lug undersides. The characteristic 'fluted' yellow gold bezel also retains nice definition with matching wear. The sunburst champagne dial within is exceptional. As vibrant as ever, it features excellent, evenly patinated Tritium plots, applied 'wide boy' indices, and a matching handset.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEspecially when fitted to a leather strap, this 'elevated' piece remains very much under-the-radar and is suitable for virtually any occasion, on virtually any wrist.\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Oliver \u0026 Clarke Vintage Watches","offers":[{"title":"Default Title","offer_id":51828181795133,"sku":"OC3115","price":10850.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3741\/files\/ROLEX_DAYDATE_GLD_STRAP_WEB_1_d6be3bd9-6e2e-4b85-b295-c0eacaf0b497.jpg?v=1781638710","url":"https:\/\/oliverandclarke.com\/products\/rolex-day-date-ref-1803-sunburst-champagne-wide-boy-sigma-dial","provider":"Oliver \u0026 Clarke Vintage Watches","version":"1.0","type":"link"}