{"product_id":"rolex-day-date-ref-1803-sunburst-champagne-dial-unpolished-1","title":"Rolex Day-Date Ref. 1803 - Sunburst Champagne Dial Unpolished","description":"\u003cp class=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWhen the Day-Date was released in 1956, Rolex had made numerous attempts to capture the market with more complicated timepieces such as the Ref. 6036, the Ref. 8171, and the Ref. 6062, but it seemed like buyers were not particularly fond of complicated Rolexes. All of that changed when President Dwight D. Eisenhower was spotted wearing one Rolex in particular: a Day-Date. The model has since become known worldwide as ‘The President’ and as a symbol of success and prestige. Simply put, this one stuck.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eThe Day-Date was available for many years on a leather strap with a matching gold buckle, but also on a solid gold bracelet (called a 'President' bracelet), like the example that we have here.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eThe Reference 1803 that we have here dates to circa 1974 and comes to us in excellent overall condition. The case, characteristic 'fluted' yellow gold bezel, and 'President' bracelet all remain unpolished and show matching normal wear throughout. The 'champagne' dial within features a sunburst finishing is beautifully preserved, with fully-intact and evenly patinated Tritium plots and a perfectly matching handset. The 'President' bracelet is fitted with a 'hidden' clasp and bears a few rare stamps indicating that it was originally for the South American market.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eThis is a fantastic example of an icon, full stop.\u003c\/span\u003e\u003c\/p\u003e","brand":"Oliver \u0026 Clarke Vintage Watches","offers":[{"title":"Default Title","offer_id":53070628847933,"sku":"OC3239","price":19500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3741\/files\/ROLEX_DAYDATE_GLD_WEB_1_81a5f730-3ab6-44e5-a7dc-c59b0c843bae.jpg?v=1789502958","url":"https:\/\/oliverandclarke.com\/products\/rolex-day-date-ref-1803-sunburst-champagne-dial-unpolished-1","provider":"Oliver \u0026 Clarke Vintage Watches","version":"1.0","type":"link"}