{"product_id":"rolex-day-date-ref-1803-grey-buckley-dial-w-box-papers","title":"Rolex Day-Date Ref. 1803 - Grey 'Buckley' Dial W\/ Box \u0026 Papers","description":"\u003cp class=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWhen the Day-Date was released in 1956, Rolex had made numerous attempts to capture the market with more complicated timepieces such as the Ref. 6036, the Ref. 8171, and the Ref. 6062, but it seemed like buyers were not particularly fond of complicated Rolexes. All of that changed when President Dwight D. Eisenhower was spotted wearing one Rolex in particular: a Day-Date. The model has since become known worldwide as ‘The President’ and as a symbol of success and prestige. Simply put, this one stuck.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eThe Day-Date was available for many years on a leather strap with a matching gold buckle, but also on a solid gold bracelet (called a 'President' bracelet), like the example that we have here.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eDating to circa 1974, the Ref. 1803 that we have here features a desirable grey 'Buckley' dial and is offered in fantastic overall condition. The case, characteristic 'fluted' yellow gold bezel, and 'President' bracelet with 'hidden' deployant clasp present beautifully and shows uniform normal wear. The dial within is exceptional, with fully-intact Tritium plots and a matching handset. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eFurthermore, this pieces is accompanied by its box and papers dated 1\/3\/1978.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eThis is a phenomenal example of an icon with a bit of added 'flair' found only in this era.\u003c\/span\u003e\u003c\/p\u003e","brand":"Oliver \u0026 Clarke Vintage Watches","offers":[{"title":"Default Title","offer_id":51482281148733,"sku":"OC2998","price":24950.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3741\/files\/ROLEX_DAYDATE_GLD_GREY_BUCKLEY_WEB_1.jpg?v=1773272275","url":"https:\/\/oliverandclarke.com\/products\/rolex-day-date-ref-1803-grey-buckley-dial-w-box-papers","provider":"Oliver \u0026 Clarke Vintage Watches","version":"1.0","type":"link"}