{"product_id":"rolex-day-date-ref-1803-champagne-linen-sigma-dial","title":"Rolex Day-Date Ref. 1803 - Champagne 'Linen Sigma' Dial","description":"\u003cp\u003e\u003cspan\u003eWhen the Day-Date was released in 1956, Rolex had made numerous attempts to capture the market with more complicated timepieces such as the Ref. 6036, the Ref. 8171, and the Ref. 6062, but it seemed like buyers were not particularly fond of complicated Rolexes. All of that changed when President Dwight D. Eisenhower was spotted wearing one Rolex in particular: a Day-Date. The model has since become known worldwide as ‘The President’ and as a symbol of success and prestige. Simply put, this one stuck.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eThe Day-Date was available for many years on a leather strap with a matching gold buckle, but also on a solid gold bracelet (called a 'President' bracelet), like the example that we have here.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eThe piece that we have here, a Reference 1803 from circa 1972, is a fantastic example finished in solid yellow gold with a gorgeous dial within. The\u003cspan\u003e case, matching 'President bracelet' and characteristic 'fluted' bezel all show signs of light previous polishing and normal wear. Inside, the champagne dial features a lovely 'linen' texture on the surface remains in immaculate, seemingly flawless condition. The Tritium plots exhibit an attractive an uniform patina and remain fully-intact with a matching handset.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eThis is a well-rounded example of an icon, with a subtle twist.\u003c\/span\u003e\u003c\/p\u003e","brand":"Oliver \u0026 Clarke Vintage Watches","offers":[{"title":"Default Title","offer_id":67660601950525,"sku":"OC3269","price":19850.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3741\/files\/ROLEX_DAYDATE_GLD_LINEN_WEB_1_4cf614f7-b5dd-4480-a41a-6a57a6a27368.jpg?v=1791938909","url":"https:\/\/oliverandclarke.com\/products\/rolex-day-date-ref-1803-champagne-linen-sigma-dial","provider":"Oliver \u0026 Clarke Vintage Watches","version":"1.0","type":"link"}