{"product_id":"rolex-day-date-ref-1803-champagne-linen-non-luminous-dial-unpolished-w-box-papers","title":"Rolex Day-Date Ref. 1803 - Champagne 'Linen Non-Luminous' Dial Unpolished W\/ Box \u0026 Papers","description":"\u003cp\u003e\u003cspan\u003eWhen the Day-Date was released in 1956, Rolex had made numerous attempts to capture the market with more complicated timepieces such as the Ref. 6036, the Ref. 8171, and the Ref. 6062, but it seemed like buyers were not particularly fond of complicated Rolexes. All of that changed when President Dwight D. Eisenhower was spotted wearing one Rolex in particular: a Day-Date. The model has since become known worldwide as ‘The President’ and as a symbol of success and prestige. Simply put, this one stuck.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eThe Day-Date was available for many years on a leather strap with a matching gold buckle, but also on a solid gold bracelet (called a 'President' bracelet), like the example that we have here.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eThe piece that we have here, a Reference 1803 from circa 1972, is a fantastic example finished in solid yellow gold with a gorgeous dial within. The\u003cspan\u003e case and characteristic 'fluted' bezel both seem to have been spared of previous polishing and present beautifully. Inside, the champagne dial features a lovely 'linen' texture on the surface remains in immaculate, seemingly flawless condition with its matching non-luminous handset. It comes fitted to it correct, albeit slightly earlier yellow gold 'President' bracelet with a blade clasp.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003e\u003cspan\u003eAdditionally, this piece is accompanied by its box and papers.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003e\u003cspan\u003eThis 1803 is nothing short of exceptional. Any watch from this era in condition like this is a treat.... A Day-Date in yellow gold with an interesting dial is a dream.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Oliver \u0026 Clarke Vintage Watches","offers":[{"title":"Default Title","offer_id":52789009875261,"sku":"OC3286","price":20950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3741\/files\/ROLEX_DAYDATE_GLD_LINEN_WEB_1_2b796558-87fe-453f-8390-4c6960279146.jpg?v=1785974757","url":"https:\/\/oliverandclarke.com\/products\/rolex-day-date-ref-1803-champagne-linen-non-luminous-dial-unpolished-w-box-papers","provider":"Oliver \u0026 Clarke Vintage Watches","version":"1.0","type":"link"}