{"product_id":"rolex-day-date-ref-1803-9-sunburst-silver-dial-2","title":"Rolex Day-Date Ref. 1803\/9 - Sunburst Silver Dial","description":"\u003cp\u003e\u003cspan\u003eWhen the Day-Date was released in 1956, Rolex had made numerous attempts to capture the market with more complicated timepieces such as the Ref. 6036, the Ref. 8171, and the Ref. 6062, but it seemed like buyers were not particularly fond of complicated Rolexes. All of that changed when President Dwight D. Eisenhower was spotted wearing one Rolex in particular: a Day-Date. The model has since become known worldwide as ‘The President’ and as a symbol of success and prestige. Simply put, this one stuck.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Day-Date was available for many years on a \u003cmeta charset=\"utf-8\"\u003ematching solid gold bracelet (called a 'President' bracelet), but also on a leather strap like the example that we have here. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis Reference 1803 dates to circa 1966 and is constructed out of solid white gold. It comes to us with a strong, gently previously polished case with a correct 'fluted' white gold bezel, and even an original white gold crown. Inside, the silver dial remains in simply fantastic condition, with a vibrant sunburst surface, applied indices, and fully-intact Tritium plots with a matching handset.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEspecially when fitted to a leather strap, this 'elevated' piece remains very much under-the-radar. If you know, you know.\u003c\/p\u003e","brand":"Oliver \u0026 Clarke Vintage Watches","offers":[{"title":"Default Title","offer_id":51789769408829,"sku":"OC3214","price":12350.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3741\/files\/ROLEX_DAYDATE_WHTGLD_STRAP_WEB_1_b6094a0c-6b4d-4113-b899-09c217c2c179.jpg?v=1780595000","url":"https:\/\/oliverandclarke.com\/products\/rolex-day-date-ref-1803-9-sunburst-silver-dial-2","provider":"Oliver \u0026 Clarke Vintage Watches","version":"1.0","type":"link"}