{"product_id":"rolex-day-date-ref-1803-9-sunburst-silver-dial-1","title":"Rolex Day-Date Ref. 1803\/9 - Sunburst Silver Dial","description":"\u003cp\u003eWhen the Day-Date was released in 1956, Rolex had made numerous attempts to capture the market with more complicated timepieces such as the Ref. 6036, the Ref. 8171, and the Ref. 6062, but it seemed like buyers were not particularly fond of complicated Rolexes. All of that changed when President Dwight D. Eisenhower was spotted wearing one Rolex in particular: a Day-Date. The model has since become known worldwide as ‘The President’ and as a symbol of success and prestige. Simply put, this one stuck.\u003c\/p\u003e\n\u003cp\u003eThe Day-Date was available for many years on a leather strap with a matching gold buckle, but also on a solid gold bracelet (called a 'President' bracelet), like the example that we have here.\u003c\/p\u003e\n\u003cp\u003eThe piece that we have here, a Reference 1803 from circa 1974, is a white gold example with a crisp silver dial. The case, characteristic 'fluted' white gold bezel, and matching white gold 'President' bracelet all remain in excellent overall condition, showing normal signs of wear with no major damage. Inside, the the dial is wonderfully preserved, with a clean satin surface and crisp printing throughout. The Tritium plots are evenly patinated and are complimented by a matching white gold handset.\u003c\/p\u003e\n\u003cp\u003eThis is an excellent example of an icon with some nice features found only Day-Dates from this era. An 'elevated' piece that remains very much under-the-radar. If you know, you know.\u003c\/p\u003e","brand":"Oliver \u0026 Clarke Vintage Watches","offers":[{"title":"Default Title","offer_id":51606062956861,"sku":"OC2984","price":22950.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/6138\/3741\/files\/ROLEX_DAYDATE_WHT_GLD_WEB_1_72d97f00-79fd-43e0-902d-01e42ad6577b.jpg?v=1776968774","url":"https:\/\/oliverandclarke.com\/products\/rolex-day-date-ref-1803-9-sunburst-silver-dial-1","provider":"Oliver \u0026 Clarke Vintage Watches","version":"1.0","type":"link"}